Using Persuasion and Influence To Pitch New Solutions
Question: I am pitching our video analysis software to an airline that will replace some of the VHS based recording tools in pilot assessment, 2 of the appraisers are the creators of the old technology. How do I avoid alienating them because our solutions is replacing their baby?
How To Pitch To Creators of Existing Solutions
When pitching a new solution to the creators of an existing solution, it is important to acknowledge their contribution.
- Praise the impact that their solution, using the best available technology of its day, had to pilot training and assessment
- Ask for their involvement in ensuring their experience is incorporated into your solution so as to ensure that the legacy of their work continues
- This is not about replacing them, it is about building on their legacy