Are you the best kept secret?

I get frustrated every time I hear the phrase: “We are the industry’s best kept secret.” Or “We are our clients’ best kept secret”.

Being a secret is not very helpful in your marketing efforts to let more people find out about your business.

Have you ever noticed how an alleged leak of secrets can have an explosive effect on the attention you can create for your new product or service?

Labour have used this very strategy this week with the alleged leak of their manifesto several days early.  Apple is a true pro at this.

In this video I explore how leaking your secrets could be just what your marketing needs.