Are you the best kept secret?

15th May 2017

Gavin Preston

Be Inspired


I get frustrated every time I hear the phrase: “We are the industry’s best kept secret.” Or “We are our clients’ best kept secret”.

Being a secret is not very helpful in your marketing efforts to let more people find out about your business.

Have you ever noticed how an alleged leak of secrets can have an explosive effect on the attention you can create for your new product or service?

Labour have used this very strategy this week with the alleged leak of their manifesto several days early.  Apple is a true pro at this.

In this video I explore how leaking your secrets could be just what your marketing needs.

Best Kept Secret

Leave a Reply

Your email address will not be published.

Want to know more, fill in your details & we will call you back:

  • This field is for validation purposes and should be left unchanged.

Work with us

Gavin Logo Faded Large

Strate-G Logo

The Work Life Balance Myth

  • The Work Life Balance Myth

  • Have the Real Conversation

  • Profits Follow Purpose

  • Good Things Happen to Good People

  • Stack the Reasons Why You Must Change


Keep up to date with Gavin's blog ...

More From Gavin's Blog